Home' Open Road NSW Central Coast and Hunter : OR0918 Contents WITH 100 PER CENT of NSW and the
ACT in drought, and 20.9 per cent
officially enduring ‘intense’ drought, there
has never been a more crucial time to
support rural and regional communities.
NRMA Group CEO Rohan Lund says
tourism will play an important role
during a drought that shows no sign of
ending. “ I encourage our Members to
take a road trip to the towns in the driest
parts of our state. The money you spend
on accommodation, food, drink and
entertainment will have an immediate
benefit for local economies that may be
struggling right now,” s ays Mr Lund.
“ Farmers have been hit hard and
predictions are that the dry conditions
are going to continue for a long time.
Our tourism dollars will help
communities until the drought breaks
– and beyond – as they recover.”
Mr Lund’s appeal to support regional
economies affected by the drought
coincides with the release of the NRMA’s
Are We There Yet? report, which
highlights the importance of regional
tourism in Australia. It recommends
focusing on growing tourism in these
regions that could contribute $62 billion
in overnight-visitor expenditure by 2030.
The NRMA is championing the benefits
of regional tourism to encourage
Australians to holiday locally and boost
regional economies. While international
visitors spend 12 times more than the
average Australian, domestic tourism is
still the nation’s major breadwinner. In
2016-17, local tourism expenditure totalled
$110 billion, with 75 per cent generated by
Australians travelling domestically.
Domestic travellers make the biggest
contribution to regional tourism,
spending $47 billion or 89 per cent of all
visitor expenditure in regional Australia.
Driving, caravanning and camping
holidays have remained popular, with
self-drive holidays representing 86 per
cent of all domestic trips.
Tourism has been identified as one of
the five super-growth industries, with the
sector employing over half a million
people – more than agriculture, mining or
finance. In 2009, an aspirational target
was set of growing overnight visitor
expenditure to $140 billion by 2020. With
three years left to reach the target, the
NRMA has implored policy-makers to
consider if enough is being done.
“The NRMA has a long and proud
history in tourism and this role will only
expand in the future,” says Mr Lund. “ We
see the sector as a strategic priority for
the organisation and will use our balance
sheet and voice to champion the
A new NRMA report has revealed the vast economic potential of regional tourism, which is
especially important for communities suffering one of the worst droughts in decades
Regional tourism will help
is still the nation’s
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10/08/2018 1:17:08 PM
economic and social benefits that
domestic tourism offers the economy.
“ The potential for growth in tourism –
and the economic benefits to the nation –
are substantial. This report outlines what
is needed from Government and industry
in order to achieve that growth.”
Mr Lund believes challenges facing the
sector today stem from Australians
preferring to travel overseas and also cost-
of-living pressures forcing many families to
cut back on holidays and leisure spending.
“ It’s well within the nation’s capacity to
tackle these challenges if industry and
government work together. We need to be
proactive and plan now,” says Mr Lund.
“ Regional tourism is at the heart of our
business, particularly our holiday parks.
We do well when regional Australia thrives.
Regional Australia needs to be top of mind
when planning the country’s next tourism
strategy and targets.”
The NRMA is one of Australia’s major
tourism and transport operators and
Australia’s second-largest owner and
operator of holiday parks. The mutual has
over $800 million in assets across hotels,
holiday parks, travel and car hire services. It
owns Thrifty Car Rentals, Manly Fast Ferries,
Travelodge, Hotel Kurrajong and over 40
holiday parks. The NRMA has also committed
$10 million to an electric vehicle charging
network to help the next generation of
travellers explore regional Australia.
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